Discover Rolife

Rolife was founded in 2017, as an independent brand under Robotime, it is a Chinese cultural and creative toy brand that integrates design and development, brand operation, supply chain management, and global sales.
Our slogan is “building things to life”. Therefore, we’re dedicated to providing fun and interesting products for young users aged 15-35, enabling people to truly enjoy the wonderful life of blending DIY with IP.

01 Meet Designers

We have a professional creative team specializing in original design, content marketing, IP licensing, media promotion, and platform operations. Over 80% of the team are millennials, with designers making up more than 50%. The team is highly skilled, experienced, and full of innovative ideas, bringing Chinese original designs to life and adding value to our products and brand.

02 Co-branding Campaigns

Nanci “Garden Afternoon Tea”Themed Exhibition in Shanghai

Nanci’s Theme Exhibition

Rolife 3rd Anniversary

Nanci’s Theme Exhibition

Rolife x TOPTOY

Hanhan Nai Themed Store

Rolife Nanci × PEPSI

Rolife Nanci × McDonald's

03 Sales Channels

Offline stores in USA

Rolife has currently expanded to core cities worldwide, establishing its presence in key shopping centers in America, Japan, Thailand. As of now, Rolife has opened one retail store and two pop-up stores in the United States, with several new retail stores planned for 2025.

  • Store at Christiana Mall

  • Pop-Up Store at Alderwood Mall

  • Pop-Up Store at Valley Fair Mall

Global Presence

Rolife's products sell well worldwide, including dozens of supermarkets, gift stores, bookstores, and various circulation channels in China, including M&G SHOP, Eslite Bookstore, Fang Suo Commune, Kawaii, and so forth. It covers Sam’Club, Hasbro, Toysrus, Target, GameStop, Kmart, and other large international enterprise partners, reaching 3000+ stores worldwide.